Overview:
Kiddo Eats: Designing Kid Friendly Meal Delivery
Tagline: Making healthy, kid friendly meals effortless for busy families.
Role: UX/Product Designer (End to End)
Project Type: End to End UX Design / Service Design
Tools: Figma, Framer, Miro, User Interviews
Overview
Kiddo Eats is a service that delivers wholesome, homemade meals designed for children and trusted by parents. The goal of the project was to design a user centered platform that simplifies meal planning, promotes healthy eating, and provides convenience for busy families.
Problem Statement:
Parents struggle to provide nutritious, kid approved meals consistently, while managing picky eaters, time constraints, and dietary considerations. There’s a need for a service that offers ready to eat meals without compromising on nutrition, taste, or family routines.
Solution:
A digital platform that allows families to browse, select, and receive freshly prepared, preservative free meals tailored for children’s tastes.
Role & Contributions
For this project, I was responsible for the entire design and development process, including:
User Research & Usability Testing: Conducted interviews with parents and a daycare provider, developed personas, and iterated the design based on feedback.
Branding: Designed the logo, established a cohesive color palette and typography, and defined the overall visual identity for Kiddo Eats.
Illustration & Photography: Created custom illustrations and produced high quality food photography to showcase meals in an engaging, kid friendly way.
UX/UI Design: Developed wireframes in Figma, then translated them into high fidelity responsive designs.
Website Development: Built the live platform in Framer, including interactive components, responsive layouts, and CMS driven content for meals and menus.
Impact:
By managing research, branding, design, and development end to end, I ensured a consistent, trustworthy, and delightful experience for both parents and children, from first impression to ordering meals.
Research
Methodology:
Conducted 4 interviews with parents (all moms) and 1 interview with a daycare provider.
Explored daily routines, mealtime challenges, current meal prep solutions, dietary needs, and expectations from a meal delivery service.
Synthesized findings into personas, user needs, and pain points.
Key Insights:
Meal planning is time consuming; parents worry about nutrition and picky eating.
Parents prefer meals that are crunchy, bite sized, familiar, and kid approved.
Transparency about ingredients, nutrition, and sourcing is critical for trust.
Delivery services must balance convenience, cost, and sustainability.
Design Goals
Deliver fresh, kid friendly meals that parents trust.
Simplify meal selection, subscription, and delivery.
Showcase nutrition, ingredients, and meal ratings for transparency.
Include flexible plans for families of different sizes.
Design Process
1. Ideation & Sketching
Explored layouts for meal browsing, family subscriptions, and allergy-friendly filters.
Defined the user flow: Browse → Select → Customize → Subscribe → Delivery.
2. Wire framing
Low fidelity wireframes focused on usability: clear CTAs, minimal steps, responsive layouts.
Tested navigation patterns with sample users.
3. High-Fidelity Design
Developed branded visuals, including Kiddo Eats colors, typography, and playful illustrations.
Created responsive designs for desktop, tablet, and mobile using Framer.
4. Prototyping & Testing
Interactive prototypes tested with parents and daycare staff.
Iterated based on feedback: clearer ingredient information, and kid rating system.
Link to the Prototypes in Figma
Key Features
Meal Browser: Filter by allergies, and taste preferences.
Nutrition Info: Detailed breakdown with hidden vegetables highlighted.
Kid Ratings & Reviews: Feedback from children and parents.
Flexible Plans: Family size options, mix and match meals.
Eco Friendly Packaging: Sustainable and safe for children.
Usability Testing Insights
Here are users outcomes and insights after doing usability testing both with low fidelity wireframes and high fidelity mockups:
Users appreciated clear navigation, trust signals, and meal variety.
Customization options need stronger visibility, especially for bulk orders or special events.
Contact info and nutritional transparency were well-received.
Overall, users found the site intuitive, trustworthy, and appealing.
Outcomes
Enhanced trust: Clear information on ingredients and nutrition built confidence.
Reduced stress: Families could rely on ready to eat, kid approved meals.
Responsive design: Seamless experience across desktop, tablet, and mobile.
User validation: High interest from parents seeking convenience and nutrition balance.
Next Steps
Integrate real-time meal customization for allergies and dietary preferences.
Add AI-based meal suggestions based on kids’ previous ratings.
Expand testing to a broader parent and childcare audience.
